P R I N T : P O S T E R S & C O L L A T E R A L
Client: Rocky Mountain Clothing, one of the first manufacturers to feature blue jeans in three different cuts, (or "bodies," in the industry vernacular), in each of their styles. This 18" x 24" point-of-purchase poster went up in retail salesfloors and dressing rooms to demonstrate the idea to customers. Their fit gained tremendous popularity among Western wear enthusiasts.
